Connections, Memories Drive Sales
It’s a simple equation; adding more visitors to the tasting room equals more direct sales. But those managing hospitality programs at wineries realizing DtC sales growth, say it’s much more complicated than it appears. The first step in finding the solution is to swap the “c” in consumer for the “g” in guest. DtG has […]
Standing Out Through Service
As much as we might like to argue otherwise, humans are inherently emotional creatures. So, with more than 11,000 wineries in the U.S. — and most of them producing good wine — how is one brand supposed to stand out from the crowd? The answer isn’t revolutionary, but according to tasting room experts, essential: a […]
Industry Metrics: DtC Value up 5%
Domestic Wine Sales Value 12 months ended March 2026 +3% U.S. wine sales including bulk imports, bw166 Other Industry Metrics for March 2026 (versus March 2025) data: -4% off-premise sales value, NIQ channels -3% on-premise sales (52 weeks ended Feb. 21), CGA by NIQ +5% DtC shipment value, WineBusiness Analytics/Sovos ShipCompliant -33% Winery Job Index, […]
Upcoming Events
Women in Wine Symposium: April 26, womeninwine.ucdavis.edu Vinexpo Americas: April 29-30, vinexpo-americas.com/newfront Sovos ShipCompliant Wine Summit: May 6-7, web.cvent.com/event Sustainable Winegrowing Summit: May 6-7, sustainablewinegrowing.us/2026summit Vine to Mind Conference: May 18-21, vinetomind.org National Association of Wine Retailers Summit: May 27-28, nawr.org/2026-summit International Bulk Wine & Spirits Show: July 28-29, ibwsshow.com Wine Industry Financial Symposium: Nov. […]