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Global Wine Market

May 2023
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US Wine Sales +17%
Off-Premise -2%
DTC Shipments -4%
Winery Jobs +9%
[12 month change]

Despite muted domestic sales growth complicated by post-pandemic channel shifting, the status of the U.S. as the world’s most attractive wine market continues to grow. In the most recent Industry Metrics, the total market grew in the past 12 months as winery direct-to-consumer shipments fell by both value and volume in April.

US Emerges as No. 1 Importer

A decade ago, in 2013, the U.S. overtook France to become the world’s largest market for wine. Now, data for 2022 from the International Organization of Vine and Wine (OIV) indicates it has edged out Germany as the world’s top importer. While per-capita consumption in the U.S. is among the lowest among major producing nations, […]

COVID Crowds Faded but Sales Didn’t

The winery tasting room continues to serve as the primary portal through which flows most direct-to-consumer revenue of the typical winery as well as the actual consumers themselves. This was all too apparent in recent years as tasting rooms reflected the major disruptions in the U.S. economy from being empty through much of 2020, bustling in […]

Industry Metrics: Total Market up 11%

Value of Domestic Wine Sales for 12 months ended April 2023 16%  U.S. wine sales including bulk imports, bw166 Other Wine Industry April 2023 (versus April 2022) data: -2%  off-premise sales value, NIQ channels -3%  on-premise sales (52 weeks ended Feb. 25, 2023), CGA by NIQ -2%  DtC shipment value, Wines Vines Analytics/Sovos ShipCompliant -32%  […]

Export Opportunities in Asia

In late April, Christopher Beros had been in mainland China for two weeks after spending a week in Taiwan and a week in Hong Kong. That trip was followed by a week in Singapore and a week in Vietnam. As the director of Greater Asia and Southeast Asia for the California Wine Institute, Beros splits […]

Upcoming Events

ASEV National Conference: June 26-29 Taking place this year in Napa, Calif., and open to all industry and academic representatives, the American Society for Enology and Viticulture (ASEV) National Conference provides an in-depth look at new and ongoing research into winemaking and grape growing. asev.org UC Davis – OIV Online Wine Marketing Program: July 17-21 The […]

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Contents

  • US Emerges as No. 1 Importer
  • COVID Crowds Faded but Sales Didn’t
  • Industry Metrics: Total Market up 11%
  • Export Opportunities in Asia
  • Upcoming Events

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About Us

The Wine Analytics Report contains the latest wine industry metrics, market analysis and trends shaping the wine industry. Based on primary databases through Wines Vines Analytics, the monthly report includes analysis and data on U.S. wine sales, grape and wine pricing, winery sales and the wholesale market.
 

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andrew@winesvinesanalytics.com

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