Putting Wine Back into Fun
When nothing about wine seems to be working, perhaps it’s time to let go of everything. “We find that people don’t care about vintage, varietal or appellation that much,” says Issamu Kamide, who is the co-founder of Wonderwerk, a wine company that produces a range of blends packaged with few of the traditional marketing cues […]
Winery Websites in Need of Refresh
The typical winery website is not meeting the expectations of the typical online shopper and that could be costing wineries millions in unrealized DtC revenue. That assessment comes from a digital marketing firm that surveyed the websites of 5,470 wineries in California, Oregon and Washington and determined slow load times, underutilized e-commerce functions and surprise […]
Industry Metrics: DtC Down 10%
Domestic Wine Sales Value 12 months ended May 2026 +2% U.S. wine sales including bulk imports, bw166 Other Industry Metrics for May 2026 (versus May 2025) data: -2% off-premise sales value, NIQ channels -2% on-premise sales (52 weeks ended April 18), CGA by NIQ -10% DtC shipment value, WineBusiness Analytics/Sovos ShipCompliant -17% Winery Job Index, […]
Upcoming Events
International Bulk Wine & Spirits Show: July 28-29, ibwsshow.com Wine Industry Financial Symposium: Nov. 10-11, winebusinessfinancial.com Winejobs HR Summit: Nov. 10, wjsummit.com Unified Wine & Grape Symposium: Jan. 26 – 28, 2027, unifiedsymposium.org