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New Challenges, New Tools

May 2026
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US Wine Sales +3%
Off-Premise -6%
DTC Shipments -5%
Winery Jobs -24%
[12 month change]

While the tariffs might be gone (for now), the global wine market is in even more disarray than it was a year ago as consumption continues to wane while war spreads and economic uncertainty grows. Wineries continue to find new efficiencies through artificial intelligence and that may help turn the market around quicker than seen during previous downturns.

Trade Tensions Add to Wine’s Woes

The last year has been nothing short of an emotional rollercoaster for many American businesses. But last week, domestic wine importers could finally breathe a sigh of relief. Global tariffs are on pause once again, and while it’s difficult to say how long it will last, it allows the wine industry the time to reflect, […]

AI Adoption Up Among Wineries

The Wine Market Council, in partnership with WineBusiness Analytics, completed its second “AI in the U.S. Wine Industry Survey.”  The first occurred in September of 2024 and the most recent survey was completed in April of 2026. In comparing the results of both surveys, it is obvious that AI adoption has increased in almost all […]

Industry Metrics: Total Value up 2%

Domestic Wine Sales Value 12 months ended April 2026 +2%  U.S. wine sales including bulk imports, bw166 Other Industry Metrics for April 2026 (versus April 2025) data: -4%  off-premise sales value, NIQ channels -2%  on-premise sales (52 weeks ended March 21), CGA by NIQ -2%  DtC shipment value, WineBusiness Analytics/Sovos ShipCompliant -27%  Winery Job Index, […]

Upcoming Events

Vine to Mind Conference: May 18-21, vinetomind.org National Association of Wine Retailers Summit: May 27-28, nawr.org/2026-summit International Bulk Wine & Spirits Show: July 28-29, ibwsshow.com Wine Industry Financial Symposium: Nov. 10-11, winebusinessfinancial.com Winejobs HR Summit: Nov. 10, wjsummit.com Unified Wine & Grape Symposium: Jan. 26 – 28, 2027, unifiedsymposium.org

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Contents

  • Trade Tensions Add to Wine’s Woes
  • AI Adoption Up Among Wineries
  • Industry Metrics: Total Value up 2%
  • Upcoming Events

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About Us

The Wine Analytics Report contains the latest wine industry metrics, market analysis and trends shaping the wine industry. Based on primary databases through Wines Vines Analytics, the monthly report includes analysis and data on U.S. wine sales, grape and wine pricing, winery sales and the wholesale market.
 

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