Taking DtC on the Road
Last year, when tasting room traffic and sales began softening at Paso Robles’ Tablas Creek Vineyard, winery partner Jason Haas decided it was time to go on the offensive. “We’re making a real point to not wait for the customer to show up, but to find where our current fans are and remind them that […]
Increase in Pickups as Shipments Ebb
Cultivating closer relationships with customers isn’t just a question of building loyalty; there’s a potential business case for bringing customers into the tasting room. Responses to WineBusiness Monthly’s annual tasting room surveys indicate that the proportion of wine club orders picked up at tasting rooms increased between 2020 and 2024, signaling the growing importance of […]
Industry Metrics: Imports Lift Total Market
Domestic Wine Sales Value 12 months ended June 2025 +4% U.S. wine sales including bulk imports, bw166 Other Industry Metrics for June 2025 (versus June 2024) data: -5% off-premise sales value, NIQ channels -3% on-premise sales (52 weeks ended May 17), CGA by NIQ -1% DtC shipment value, WineBusiness Analytics/Sovos ShipCompliant -26% Winery Job Index, […]
Upcoming Events
International Bulk Wine and Spirits Show: July 29-30 Hosted at the South San Francisco Conference Center, the International Bulk Wine and Spirits Show offers sessions and networking for players in the bulk wine and spirits industry. ibwsshow.com/en/ SommCon Conference and Beverage Expo: Sept. 7-9 Sessions and tastings to connect the global wine industry with the U.S. trade […]