Investment Slower than Adoption
With consumers venturing back into a post-pandemic world with new habits formed by their experiences, what is different now than three years ago? Businesses are focusing investment in online processes, but consumers’ online behavior is shifting. Projections continue to show growth in social media usage, for instance, with research international audience consultancy GWI prepared in […]
Texting for Engagement and Sales
In 2017, Simon Solis-Cohen, who is the founder and owner of the digital marketing firm Highway 29 Creative, bought a new car via SMS text messaging. He said he was able to peruse inventory, ask questions of the salesman and negotiate price. The experience opened his eyes to the marketing potential of text messages and […]
Industry Metrics: Slow Start to OND
Value of Domestic Wine Sales for 12 months ended October 2022 +9% U.S. wine sales including bulk imports, bw166 Other Wine Industry October 2022 (versus October 2021) data: -1% off-premise sales value, NielsenIQ channels +29% on-premise sales (52 weeks ended Sept. 10), CGA by NielsenIQ +1.2% DtC shipment value, Wines Vines Analytics/Sovos ShipCompliant +29% […]
From E-Comm Pioneer to Leader
Michael Osborn grew up in the city of Medford, Ore., where his interest in computers enabled him to launch his own software company while in high school. That firm later merged with a larger company, CTR Business Systems, in 1992 and while Osborn worked in senior management roles for CTR he also pursued an interest […]
Upcoming Events
Nov. 15-18: SIMEI Hosted by the Unione Italiana Vini (UIV) consortium of winemaking and bottling equipment vendors, SIMEI is a global trade show and conference held at Fiera Milano in Milan, Italy. SIMEI Nov. 16: Winejobs.com Summit The forum for wine industry human resources professionals at the Culinary Institute of America in Napa, Calif. Winejobs.com Summit Nov. […]