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April 2024
This year’s examination of sales trends by packaging found few exceptions to the trajectory of the total market aside from the Tetra format. As wineries across the U.S. gear up for a pivotal tourism season, direct sales offer one of the few sectors with growth potential if wineries can provide the experience, service, flavor profile, price and packaging sought by consumers.
March 2024
The growth in rosé sales has come to an end and, as the fad falters, it’s just the latest example of weakening consumer demand in the wider market. Winery direct-to-consumer shipment value fell 6% while off-premise sales remain flat and winery hiring continues to normalize according to the latest Winjobs Index data.
February 2024
With little growth forecast for the U.S. market, mergers and acquisitions are being driven by the new realities of the wine business. Direct-to-consumer shipment value fell compared to last year as winery recruiting also slowed and off-premise sales held steady.
January 2024
The total U.S. wine market value grew 5% in the past year, but much of that can be attributed to inflation and price increases as strong headwinds to sales and consumption gather strength.
April 2023
As the wine industry continues to settle in to new, post-pandemic normal premium sales are slowing while wines in larger format packaging and other alternatives have regained some momentum. In the latest Industry Metrics, winery recruiting slowed compared to the previous year while winery direct-to-consumer shipment value also declined and off-premise sales remain flat.
