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September 2025
It’s not any easier to sell wine in the on-premise sector given the dramatic shift in attitudes toward drinking among young people. An approachable atmosphere and affordable pours on draft, however, can help. Winery recruiting continues to slow as off-premise sales remain consistent if not growing.
August 2025
Wine industry hiring continues to slow as economic anxiety rises with prices driven higher by tariffs that have also curtailed U.S. wine exports. Strong import sales did help the U.S. market grow by 4% in the past 12 months, but the Winejobs Winery Job Index is 30% less than last year.
July 2025
As direct-to-consumer (DtC) sales become even more important for wineries, DtC shipments continue to decline as costs increase, demand weakens, and competition intensifies. Winery hiring also remains slow, yet total US wine market value grew in the most recent 12 months.
June 2025
Total US market value grew in the past 12 months, thanks in part to consumers shifting on price to take advantage of perceived value and quality. Wineries continue to ramp up efforts to connect with younger drinkers as total direct-to-consumer (DtC) shipments declined by both value and volume in May.
May 2025
Just when US wineries need a boost from strong tasting room sales, politics and the economy are conspiring to make it tougher to acquire them while creating more obstacles to the beleaguered global wine trade. Winery direct-to-consumer shipments and off-premise sales declined in April as winery hiring also slowed.
