Total US Wine Market
The total value of the U.S. wine market grew 6% over the past year to $83.5 billion, led by a rebounding on-premise sector. As sales normalize at a new, higher baseline than before the pandemic, wine faces multiple challenges. In the latest Industry Metrics, winery direct-to-consumer shipments declined by both value and volume in December yet total consumer spending on domestic wine increased 9% compared to last year.