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Hiring Stalls as Trade Upended

August 2025
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US Wine Sales +4%
Off-Premise -5%
DTC Shipments -5%
Winery Jobs -25%
[12 month change]

Wine industry hiring continues to slow as economic anxiety rises with prices driven higher by tariffs that have also curtailed U.S. wine exports. Strong import sales did help the U.S. market grow by 4% in the past 12 months, but the Winejobs Winery Job Index is 30% less than last year.

Tariffs Add Pressure in Contracting Market

Wine escaped the worst tariffs threatened during President Donald Trump’s first administration, when duties of up to 100% may have been imposed on European Union wines as part of a running dispute over EU subsides to Airbus. While a 25% duty remained in place until the Biden administration declared a five-year truce in January 2021, […]

AI is Helping, Not Hiring Just Yet

It’s an odd time to be looking for work. It’s also an odd time to be hiring. Applicants fear their jobs will be nixed thanks to Artificial Intelligence (AI) systems, or that they may not make it through the modernized screening process due to unintentional biases; if they do, they may find themselves interviewing with […]

Average Wine Salary up 4%

Winemaking and DtC roles saw some of the largest average salary increases this year and some of the strongest growth in pay since the pandemic. The average production salary was up 5% this year while the average increase for DtC positions was 6%. The role of “special events coordinator” saw one of the largest increases […]

Industry Metrics: Jobs Index Slips

Domestic Wine Sales Value 12 months ended July 2025 +4%  U.S. wine sales including bulk imports, bw166 Other Industry Metrics for July 2025 (versus July 2024) data: -7%  off-premise sales value, NIQ channels -2%  on-premise sales (52 weeks ended June 14), CGA by NIQ -11%  DtC shipment value, WineBusiness Analytics/Sovos ShipCompliant -30%  Winery Job Index, […]

Upcoming Events

SommCon Conference and Beverage Expo: Sept. 7-9 Sessions and tastings to connect the global wine industry with the U.S. trade in San Diego, Calif. sommconusa.com Winejobs Summit: Nov. 11 Winejobs.com SUMMIT is a one-of-a-kind gathering in Napa, Calif., for HR managers to connect with their peers to discuss current HR topics and learn from industry experts. Seating […]

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Contents

  • Tariffs Add Pressure in Contracting Market
  • AI is Helping, Not Hiring Just Yet
  • Average Wine Salary up 4%
  • Industry Metrics: Jobs Index Slips
  • Upcoming Events

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About Us

The Wine Analytics Report contains the latest wine industry metrics, market analysis and trends shaping the wine industry. Based on primary databases through Wines Vines Analytics, the monthly report includes analysis and data on U.S. wine sales, grape and wine pricing, winery sales and the wholesale market.
 

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