AI Bots Require New SEO Playbook
When the time came to plan a Grecian getaway for him and his wife, marketing executive Andreas Mueller-Schubert started with Google but quickly got lost in the links. After a brief conversation with an AI agent, he received a multi-day itinerary, complete with options to make restaurant reservations, book excursions and purchase tickets to a […]
Full Cost of Canada Loss Emerging
Wine is a distinct expression of its place of origin, making many of the world’s fine wines irreplaceable by domestic alternatives in markets like the U.S. This argument underpins ongoing calls for the U.S. to exempt European wines from a 15% tariff slapped on EU goods earlier this year, similar to exemptions announced Nov. 14 […]
Industry Metrics: Sparkling Market Lift
Domestic Wine Sales Value 12 months ended November 2025 +4% U.S. wine sales including bulk imports, bw166 Other Industry Metrics for November 2025 (versus November 2024) data: -7% off-premise sales value, NIQ channels -1% on-premise sales (52 weeks ended Oct. 4), CGA by NIQ -5% DtC shipment value, WineBusiness Analytics/Sovos ShipCompliant -8% Winery Job Index, […]
Upcoming Events
Unified Wine & Grape Symposium: Jan. 27-29, 2026, unifiedsymposium.org WSWA Access Live: Feb. 2-5, 2026, accesslive.wswa.org Georgia Wine Producers Annual Conference: Feb. 2-3, 2026, georgiawineproducers.org Oregon Wine Symposium: Feb. 3-4, 2026, oregonwinesymposium.com WineVit Conference by Washington Winegrowers Association: Feb. 10-11, 2026, winevit.org North Carolina Winegrowers’ Association Annual Conference: Feb. 19-20, 2026, ncwinegrowers.com Texas Wine & Grape Growers Association […]