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Cutting Costs, Trying to Entice New Customers in the On-Premise

September 2025
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US Wine Sales +4%
Off-Premise -6%
DTC Shipments -6%
Winery Jobs -23%
[12 month change]

It’s not any easier to sell wine in the on-premise sector given the dramatic shift in attitudes toward drinking among young people. An approachable atmosphere and affordable pours on draft, however, can help. Winery recruiting continues to slow as off-premise sales remain consistent if not growing.

Hoping an On-Prem Rebound is on Tap

Americans are still dining out for now, but with disposable income steadily shrinking, they are changing their spending habits. Whereas last year, consumers responded to economic pressures by purchasing lower-priced bottles in the on-premise, now American diners are further downsizing to single serve options. “A bottle is a commitment, a glass isn’t,” said Tim Seberson, […]

Adjust Expectations for Next Generation

College campuses today are vastly different places than they were in the early 1990s, an era when the free-spirited excesses of the late 60s and 1970s entered their twilight and a socially conscious student population foregrounded consent, respect and a more thoughtful approach to alcohol, which only grew more prevalent and strident through the 2000s […]

Industry Metrics: Off-Premise Consistent

Domestic Wine Sales Value 12 months ended August 2025 +3%  U.S. wine sales including bulk imports, bw166 Other Industry Metrics for August 2025 (versus August 2024) data: -7%  off-premise sales value, NIQ channels -2%  on-premise sales (52 weeks ended July 12), CGA by NIQ -19%  DtC shipment value, WineBusiness Analytics/Sovos ShipCompliant -9%  Winery Job Index, […]

Upcoming Events

Winejobs Summit: Nov. 11 Winejobs.com SUMMIT is a one-of-a-kind gathering in Napa, Calif., for HR managers to connect with their peers to discuss current HR topics and learn from industry experts. Seating is limited and registration is by invitation only. wjsummit.com Wine Industry Financial Symposium: Nov. 11-12 The premier event covering the financial, business and strategic […]

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Contents

  • Hoping an On-Prem Rebound is on Tap
  • Adjust Expectations for Next Generation
  • Industry Metrics: Off-Premise Consistent
  • Upcoming Events

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About Us

The Wine Analytics Report contains the latest wine industry metrics, market analysis and trends shaping the wine industry. Based on primary databases through Wines Vines Analytics, the monthly report includes analysis and data on U.S. wine sales, grape and wine pricing, winery sales and the wholesale market.
 

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