• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

login · subscribe

Wine Analytics Report

Wine Analytics Report

  • Current Report
  • Previous Reports
  • Data Services
    • Primary Databases
    • Analytics Database
  • About Analytics
    • Contact
    • Subscribe

Powered by WineBusiness Analytics databases

Weak Demand Resets Supply

February 2026
EmailLinkedInTweetFacebookPrint
US Wine Sales +3%
Off-Premise -6%
DTC Shipments -6%
Winery Jobs -19%
[12 month change]

As a new year and new vintage begin, the U.S. wine business remains hamstrung by its longstanding challenges and that makes charting a course through newfound obstacles even more daunting. Winery direct-to-consumer shipments recorded a weak January, yet total U.S. wine market value held steady.

Correction, Contraction Continue

It’s been quite the decade, with headwinds against U.S. wine gathering force prior to the COVID-19 gale that brought the false dawn of pantry loading, which in turn led to excess inventory that is slowly getting sold due to lackluster demand from skittish consumers. Throw in the loss of the Canadian market, political chaos, a […]

Grape Market Closer to Balance

The last few years have been rough for the wine industry and while 2026 isn’t likely to offer much relief, experts say we may see some balance and a potential recovery in a few years. “The market is fixing itself,” said Turrentine Brokerage President Steve Fredricks during the state of the industry session at the […]

Industry Metrics: Off-Prem Flat

Domestic Wine Sales Value 12 months ended January 2026 +3%  U.S. wine sales including bulk imports, bw166 Other Industry Metrics for January 2026 (versus January 2025) data: -2%  off-premise sales value, NIQ channels -1%  on-premise sales (52 weeks ended Nov. 29, 2025), CGA by NIQ -20%  DtC shipment value, WineBusiness Analytics/Sovos ShipCompliant -18%  Winery Job […]

Upcoming Events

North Carolina Winegrowers’ Association Annual Conference: Feb. 19-20, ncwinegrowers.com Texas Wine & Grape Growers Association Annual Conference: Feb. 23-26, txwines.org Pennsylvania Winery Association Annual Meeting: Feb. 24, pennsylvaniawine.com Virginia Winter Technical Meeting: Feb. 25-26, virginiavineyardsassociation.org Central Coast Insights: March 11, centralcoastinsights.com WiVi Central Coast: March 12, wivicentralcoast.com Eastern Winery Exposition: March 24-26, easternwineryexposition.com

You do not have access to this post.
Access the industry’s leading market analysis

Login Subscribe

Primary Sidebar

Contents

  • Correction, Contraction Continue
  • Grape Market Closer to Balance
  • Industry Metrics: Off-Prem Flat
  • Upcoming Events

Footer

About Us

The Wine Analytics Report contains the latest wine industry metrics, market analysis and trends shaping the wine industry. Based on primary databases through Wines Vines Analytics, the monthly report includes analysis and data on U.S. wine sales, grape and wine pricing, winery sales and the wholesale market.
 

Contact Us

Questions or Comments?

Andrew Adams, Editor
584 First St East, Sonoma CA 95476

andrew@winebusiness.com

  • Facebook
  • LinkedIn
  • Twitter
  • Vimeo

Copyright © 2024 by WineBusiness. All Rights Reserved.