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Unpacking Direct Demand

April 2024
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US Wine Sales +4%
Off-Premise -2%
DTC Shipments -0.9%
Winery Jobs -27%
[12 month change]

This year’s examination of sales trends by packaging found few exceptions to the trajectory of the total market aside from the Tetra format. As wineries across the U.S. gear up for a pivotal tourism season, direct sales offer one of the few sectors with growth potential if wineries can provide the experience, service, flavor profile, price and packaging sought by consumers.

Alternatives for Wine Alternatives

While pundits focused attention on the promise of cans in the run-up to the pandemic and box wines gained acceptance during lockdowns, a quiet contender for the hearts of convenience-minded consumers has slowly overtaken all other packaging types. The 52 weeks ended March 23 have delivered strong growth for wines in Tetra, a composite packaging […]

Club Sales Even More Vital

It’s not easy or cheap but building an engaged group of loyal wine club members is increasingly vital to maintaining and increasing total winery revenue. With tasting room visitation still low in the wake of  the pandemic boon in domestic tourism, building sales from people who already know and respect your brand is key to […]

Visits Down but Hopes High

Despite a downturn in tasting room sales and visitation in 2023, Ed Feuchuk, general manager at Tank Winery in Calistoga, Calif., was optimistic at the start of this year’s season. “Really, everything between 2020 and now has been marked by its unpredictability,” he said. “[2024] may not be the windfall visitation bump that occurred in […]

Industry Metrics: Value Up, Volume Down

Domestic Wine Sales Value 12 months ended March 2024 +4%  U.S. wine sales including bulk imports, bw166 Other Industry Metrics for March 2024 (versus March 2023) data: -3%  off-premise sales value, NIQ channels +1%  on-premise sales (52 weeks ended Jan. 27), CGA by NIQ -3%  DtC shipment value, WineBusiness Analytics/Sovos ShipCompliant -30%  Winery Job Index, […]

Upcoming Events

International Bulk Wine & Spirits Show: July 23-24 The seventh annual International Bulk Wine and Spirits Show (IBWSS) takes place in San Francisco, bringing together bulk wine and spirits brokers, contract bottlers, grape growers, and private label professionals. ibwsshow.com Winejobs.com Summit: Nov. 12 Winejobs.com Summit is a one-of-a-kind gathering for HR managers to connect with […]

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Contents

  • Alternatives for Wine Alternatives
  • Club Sales Even More Vital
  • Visits Down but Hopes High
  • Industry Metrics: Value Up, Volume Down
  • Upcoming Events

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About Us

The Wine Analytics Report contains the latest wine industry metrics, market analysis and trends shaping the wine industry. Based on primary databases through Wines Vines Analytics, the monthly report includes analysis and data on U.S. wine sales, grape and wine pricing, winery sales and the wholesale market.
 

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