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Weak Wine Demand Slows Hiring

August 2024
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US Wine Sales +4%
Off-Premise -4%
DTC Shipments -1%
Winery Jobs -25%
[12 month change]

The wine industry labor market has slowed dramatically in the past year as wineries strive to maintain and increase sales in a market that appears less likely to see significant growth through this year and next. This month’s report features new data examining the labor market including an index tied to job applications and salary data from positions posted to Winejobs.

Sales Roles Lead Winery Recruiting

Demand for winery staff has returned to historical norms this year, with recruiting rising early in the season and now slowing as the fall approaches. While the broader jobs market has also shown signs of cooling, winery hiring has stayed steady as the sector comes to terms with hybrid work environments for staff and resurgent […]

Average Wine Salary up 2%

Salary growth for most key roles in the wine industry outpaced inflation in the past year yet some average salaries declined. According to the 2024 WineBusiness Monthly/Western Management Group Salary Survey, the average base salary for all positions grew 1.9% compared to last year. That is the smallest year-over-year increase since 2021 when the average […]

Return of the International Interns

International interns have returned to the U.S. in full force, according to winemakers and data from the U.S. Bureau of Consular Affairs, bringing with them cultural diversity and valuable winemaking knowledge for the 2024 harvest. Their numbers are nearly back to where they were before 2020, with a majority coming from different winemaking countries than […]

New Drugs the Latest Headwind

Before she started taking the drug Ozempic to lose weight, a 31-year-old woman from Sonoma County said she would often split a bottle of wine or indulge in a tequila-based cocktail with her partner to unwind at the end of the day. The desire to pop open a bottle of wine or mix up a […]

Industry Metrics: Off-Premise down 4%

Domestic Wine Sales Value 12 months ended July 2024 +4%  U.S. wine sales including bulk imports, bw166 Other Industry Metrics for July 2024 (versus July 2023) data: -4%  off-premise sales value, NIQ channels -%  on-premise sales (52 weeks ended May 18), CGA by NIQ -5%  DtC shipment value, WineBusiness Analytics/Sovos ShipCompliant -23%  Winery Job Index, […]

Upcoming Events

Winejobs.com Summit: Nov. 12 Winejobs.com Summit is a one-of-a-kind gathering for HR managers to connect with their peers to discuss current HR topics and learn from industry experts at The CIA at Copia. Seating is limited and registration is by invitation only. na.eventscloud.com/website/5523/ Wine Industry Financial Symposium: Nov. 12-13 The Wine Industry Financial Symposium at The […]

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Contents

  • Sales Roles Lead Winery Recruiting
  • Average Wine Salary up 2%
  • Return of the International Interns
  • New Drugs the Latest Headwind
  • Industry Metrics: Off-Premise down 4%
  • Upcoming Events

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The Wine Analytics Report contains the latest wine industry metrics, market analysis and trends shaping the wine industry. Based on primary databases through Wines Vines Analytics, the monthly report includes analysis and data on U.S. wine sales, grape and wine pricing, winery sales and the wholesale market.
 

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andrew@winebusiness.com

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