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On Premise: Short Lists, More Competition and Mixed Demand

September 2024
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US Wine Sales +3%
Off-Premise -4%
DTC Shipments -1%
Winery Jobs -26%
[12 month change]

Ongoing sales value growth in the U.S. on-premise wine market belies persistent volume declines that reflect inconsistent consumer demand and significant cost challenges in the restaurant sector. Winery direct-to-consumer (DtC) shipments declined by both value and volume in August, while the winery jobs market continues to cool and off-premise sales remain sluggish..

Wine Resilient as Costs, Challenges Rise

Sales in the on-premise channel have been a bright spot for the wine industry, with tax-paid shipments of wine into the channel prompting market research firm bw166 to estimate consumer spending at $36.6 billion in the 12 months ended July. While this is approximately just half the value of total off-premise sales, value growth occurred […]

New Lists Reflect New Demands

There are more options available in bars and restaurants than ever before, with drinks to suit every taste. It’s a good thing for consumers, but it may also be reason for the wine industry to rethink its on-premise strategy to retain and increase its share of mouth. “It’s an amazing time to be a diner […]

Industry Metrics: Total Market up 3%

Domestic Wine Sales Value 12 months ended August 2024 +3%  U.S. wine sales including bulk imports, bw166 Other Industry Metrics for August 2024 (versus August 2023) data: -4%  off-premise sales value, NIQ channels -2%  on-premise sales (52 weeks ended June 15), CGA by NIQ -9%  DtC shipment value, WineBusiness Analytics/Sovos ShipCompliant -37%  Winery Job Index, […]

Upcoming Events

SommConn Conference and Beverage Expo: Oct. 5-7 SommConn is the premier gathering for professionals in the wine, beer, and spirits industries, offering opportunities for education, networking, and career development at the Town & Country Resort in San Diego, Calif.  sommconusa.com Winejobs.com Summit: Nov. 12 Winejobs.com Summit is a one-of-a-kind gathering for HR managers to connect […]

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Contents

  • Wine Resilient as Costs, Challenges Rise
  • New Lists Reflect New Demands
  • Industry Metrics: Total Market up 3%
  • Upcoming Events

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The Wine Analytics Report contains the latest wine industry metrics, market analysis and trends shaping the wine industry. Based on primary databases through Wines Vines Analytics, the monthly report includes analysis and data on U.S. wine sales, grape and wine pricing, winery sales and the wholesale market.
 

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