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A Glut of Grapes and Wineries

February 2025
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US Wine Sales +4%
Off-Premise -4%
DTC Shipments -5%
Winery Jobs -27%
[12 month change]

Add economic uncertainty and political instability to the challenges wine is facing as the headwinds of 2024 have strengthened and new ones have picked up. Mergers and acquisitions transactions may increase this year depending on the interest of buyers and sellers' willingness to take a deal.

Buyers in Short Supply

For the fortunate few able to act on investment opportunities in the coming year, lower interest rates, stable asset values and reduced multiples could make it seem like the best of times. But those compelled to sell their business this year may view it as the worst of times for those same reasons. The times […]

Tighter, Tougher DtC Market

With the final tally for the past year of winery DtC shipments amounting to 5% less by value and 10% less by volume, the channel continues to decline from previous years and may not have hit bottom. Increased costs and competition have put even more pressure on wineries to retain and engage consumers who are […]

No, Low the Only Growth

The number of wine drinkers is shrinking as many seek healthier options, but with new technologies — and a new perspective — the wine industry could profit from being the source of those alternatives. At this year’s Unified Wine & Grape Symposium, market analyst Danny Brager described the industry as a “zero sum game.” With […]

What Wine Risks in Trade War

Premiumization is set to take an ugly turn this year as a host of tariffs hit imports from the country’s major trading partners, and counter measures hit back at U.S. products, including wine. A looming trade war could result in American wines skyrocketing in price or being pulled from shelves in top export markets, while […]

Industry Metrics: DtC Value Down 10%

Domestic Wine Sales Value 12 months ended January 2025 +4%  U.S. wine sales including bulk imports, bw166 Other Industry Metrics for January 2025 (versus January 2024) data: -3%  off-premise sales value, NIQ channels -4%  on-premise sales (52 weeks ended Nov. 30, 2024), CGA by NIQ -10%  DtC shipment value, WineBusiness Analytics/Sovos ShipCompliant -16%  Winery Job […]

Upcoming Events

Midwest Wine and Grape Summit: Feb. 24-25 Hosted by the Illinois Grape Growers and Vintners Alliance, the Missouri Wine and Grape Board and the Missouri Vintners Association, the inaugural summit will take place in Carterville, Ill. illinoiswine.com Central Coast Insights: March 12 The leading economic forecast and financial conference, Central Coast Insights, is held in Paso […]

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Contents

  • Buyers in Short Supply
  • Tighter, Tougher DtC Market
  • No, Low the Only Growth
  • What Wine Risks in Trade War
  • Industry Metrics: DtC Value Down 10%
  • Upcoming Events

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About Us

The Wine Analytics Report contains the latest wine industry metrics, market analysis and trends shaping the wine industry. Based on primary databases through Wines Vines Analytics, the monthly report includes analysis and data on U.S. wine sales, grape and wine pricing, winery sales and the wholesale market.
 

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Andrew Adams, Editor
584 First St East, Sonoma CA 95476

andrew@winebusiness.com

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