Still Spending but Scaling Back
Ongoing economic uncertainties have yet to nix consumer aspirations, with spending on wine scaling back and retrenching into a tighter range of prices than in past cycles. “A bright point is that consumers continue to spend more on beverage alcohol,” observed bw166 partner and Gomberg Fredrikson Report Editor Jon Moramarco, speaking during Gomberg Fredrikson & […]
More Fun, Less Fuss in the Tasting Room
Rebellion is a natural part of the adolescent experience, and it seems younger wine drinkers are leading a wine revolution. Whereas older wine drinkers — Baby Boomers in particular — sought luxury and prestige in a tasting room experience, younger generations are looking for spaces to learn about wine where they not only feel welcome […]
Industry Metrics: Total Market Resilient
Domestic Wine Sales Value 12 months ended May 2025 +4% U.S. wine sales including bulk imports, bw166 Other Industry Metrics for May 2025 (versus May 2024) data: -7% off-premise sales value, NIQ channels -3% on-premise sales (52 weeks ended April 19), CGA by NIQ -8% DtC shipment value, WineBusiness Analytics/Sovos ShipCompliant -30% Winery Job Index, […]
Upcoming Events
Online Wine Marketing Program: July 21-25 From market research to sales, the online Wine Marketing Program incorporates all elements necessary for negotiating the U.S. wine market. Organized by the Organisation Internationale de la Vigne et du Vin (OIV) and UC Davis Continuing and Professional Education. cpe.ucdavis.edu International Bulk Wine and Spirits Show: July 29-30 Hosted […]