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Weak Demand Resets Off-Premise

October 2025
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US Wine Sales +5%
Off-Premise -6%
DTC Shipments -7%
Winery Jobs -23%
[12 month change]

Wine sales continue to decline in the off-premise market where alternative formats such as cans keep outperforming the total category by a wide margin. Cans appear to be having a moment by offering drinkers more options with less commitment. Winery recruiting continues to slow, as total market value grew 4% yet volumes continue to decrease.

Canned Wine Captures Attention

The same factors that attract consumers to by-the-glass in the on-premise — value, experimentation, smaller portions — appear to have trickled into the off-premise. In a soon-to-be released study on reducing barriers to wine purchases, the Wine Market Council (WMC) found that consumers are seeking out products that resolve multiple pain points.  Smaller formats, including […]

Tighter Sets in a Slowing Market

Retail wine sales are down, with the standard metric — NIQ scan data — pointing to a 6% decline in the 52 weeks ended Sept. 6. The consistent declines in recent periods point to a stabilizing base line, lower than many expected, but stable enough for producers to take note and try to anticipate future […]

Higher Costs Yield Less Wine

The goal for winemakers remains the same: make better wine and do it more efficiently. U.S. winemakers, however, are under even more pressure to get the job done more efficiently as thin margins have been compressed further from tariffs and other increased input costs. Slumping wine demand coupled with rising input costs means most wineries […]

Industry Metrics: Market Value up 4%

Domestic Wine Sales Value 12 months ended September 2025 +4%  U.S. wine sales including bulk imports, bw166 Other Industry Metrics for September 2025 (versus September 2024) data: -6%  off-premise sales value, NIQ channels -1%  on-premise sales (52 weeks ended Aug. 9), CGA by NIQ -12%  DtC shipment value, WineBusiness Analytics/Sovos ShipCompliant -19%  Winery Job Index, […]

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Contents

  • Canned Wine Captures Attention
  • Tighter Sets in a Slowing Market
  • Higher Costs Yield Less Wine
  • Industry Metrics: Market Value up 4%
  • Upcoming Events

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The Wine Analytics Report contains the latest wine industry metrics, market analysis and trends shaping the wine industry. Based on primary databases through Wines Vines Analytics, the monthly report includes analysis and data on U.S. wine sales, grape and wine pricing, winery sales and the wholesale market.
 

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