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Wholesale Game Starts to Change

November 2025
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US Wine Sales +5%
Off-Premise -6%
DTC Shipments -5%
Winery Jobs -23%
[12 month change]

There was a change to this year’s list of the top 10 U.S. wine distributors, but not what many may have expected given the shakeups seen earlier this year. As the crucial fourth quarter sales period began, total winery direct-to-consumer (DtC) shipment value nearly hit the same mark as last year.

Market Shifts Crack Distribution Tier

Ongoing shifts in consumer behavior and tectonic moves on the distribution front are compounding the challenges wineries face getting their product in front of consumers. While all tiers of the U.S. beverage alcohol distribution system pay lip service to serving consumers, declining wine consumption among Boomers and a lack of interest among younger generations has […]

Top 10 US Wine Distributors

For all the economic challenges and industry disruptions this past year, the Top 10 U.S. Wine Distributors remains relatively unchanged compared to 2024. Even after Republic National Distributing Company (RNDC) ceased operations in California ― the largest wine market in the country ― the wholesaler retained its spot as the second largest wine distributor in […]

Industry Metrics: DtC Value Steady

Domestic Wine Sales Value 12 months ended October 2025 +4%  U.S. wine sales including bulk imports, bw166 Other Industry Metrics for October 2025 (versus October 2024) data: -6%  off-premise sales value, NIQ channels -1%  on-premise sales (52 weeks ended Sept. 6), CGA by NIQ -1%  DtC shipment value, WineBusiness Analytics/Sovos ShipCompliant -22%  Winery Job Index, […]

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Contents

  • Market Shifts Crack Distribution Tier
  • Top 10 US Wine Distributors
  • Industry Metrics: DtC Value Steady
  • Upcoming Events

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The Wine Analytics Report contains the latest wine industry metrics, market analysis and trends shaping the wine industry. Based on primary databases through Wines Vines Analytics, the monthly report includes analysis and data on U.S. wine sales, grape and wine pricing, winery sales and the wholesale market.
 

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