Looking Beyond Cab
Lighter style reds made from varietals like Grenache, Cinsault and Carignane, have long been the go-to glass at the end of the day for many winemakers. Now, it seems, modern consumers are taking a leaf out of their book. “There seems to be a shift in a segment of the wine-drinking community,” said Larry Schaffer, […]
Rising to the Challenge in DtC
Tasting rooms have long been critical to increasing and maintaining direct-to-conusmer (DtC) revenue but the importance of a hospitable and profitable visitor center was lost to some degree as shipments steadily grew during the previous decade. Finally being able to ship to Pennsylvania — as the DtC channel growth outpaced the growing total off-premise wine […]
The pandemic surge in winery direct-to-consumer (DtC) shipments pushed the channel to record highs in value and volume yet obscured a structural change that is now hard to ignore. The story is told in a chart from this year’s annual report on winery direct-to-consumer (DtC) shipments depicting the change in value and volume of shipments […]
Industry Metrics: DtC Dips 6%
Domestic Wine Sales Value 12 months ended February 2026 +3% U.S. wine sales including bulk imports, bw166 Other Industry Metrics for February 2026 (versus February 2025) data: -3% off-premise sales value, NIQ channels -1% on-premise sales (52 weeks ended Dec. 27, 2025), CGA by NIQ -6% DtC shipment value, WineBusiness Analytics/Sovos ShipCompliant -25% Winery Job […]
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