A Painful, Necessary Correction
US Wine Sales +4%
Off-Premise -5%
DTC Shipments -5%
Winery Jobs -27%
[12 month change]
The short crop of 2024 will help the wine industry achieve balance but it also reveals how much work remains to be done to balance supply while building new demand. Winery direct-to-consumer shipments declined by value and volume in February as winery hiring activity also appeared sluggish.