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Wary Consumers Still Spending

June 2024
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US Wine Sales +5%
Off-Premise -2%
DTC Shipments -1%
Winery Jobs -24%
[12 month change]

U.S. consumer spending on premium wine appears resilient, while white wine has recaptured the majority of off-premise sales volume in step with a shift in demand. Direct-to-consumer shipment value declined in May, and a new Winjeobs index to track applications should provide a more complete view on the wine industry labor market.

Premium Brands, Experiences Drive Sales

With the fight for market share intensifying, so is the effort to read an increasingly diverse consumer base. Demographic data points to a more diverse generation of consumers coming to the fore, one influenced by a greater range of media than ever before. The flood of information consumers face complicates sentiment yet first-hand experiences remain […]

Sales, Demand Shift to Whites

Like fashion, wine trends come and go. Now, it seems, big, bold reds are on their way out. “We’re seeing this backlash against high oak, high tannin red wines,” said Liz Thach, president of the Wine Market Council. “We still have some people who love them, but they certainly aren’t as popular as before.” Red […]

Little Support for More Label Info

U.S. wineries appear to have little support for any new rules that would require them to add ingredient and nutrition information to their labels. According to this year’s WineBusiness Monthly packaging survey, 73% of all wineries surveyed do not support the mandatory listing of ingredients and allergens on packaging and 81% do not support a […]

Index Tracks Other Side of Jobs Market

A new index based on the number of applications to jobs listed on Winejobs.com is poised to provide even more insights on the wine industry labor market while helping winery staff fill open positions. Winejobs.com is part of the WineBusiness Communications Group, and President Eric Jorgensen said the new index based on applications complements the […]

Industry Metrics: Domestics up 9%

Domestic Wine Sales Value 12 months ended May 2024 +4%  U.S. wine sales including bulk imports, bw166 Other Industry Metrics for May 2024 (versus May 2023) data: -3%  off-premise sales value, NIQ channels -1%  on-premise sales (52 weeks ended March 23), CGA by NIQ -12%  DtC shipment value, WineBusiness Analytics/Sovos ShipCompliant -19%  Winery Job Index, […]

Upcoming Events

UC Davis Wine Marketing Program: July 22-26 Taking place online, or via a hybrid online/in-person option, the UC Davis Wine Marketing Program will help you learn how industry experts create a brand, market and sell wine in the United States. cpe.ucdavis.edu International Bulk Wine & Spirits Show: July 23-24 The seventh annual International Bulk Wine […]

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Contents

  • Premium Brands, Experiences Drive Sales
  • Sales, Demand Shift to Whites
  • Little Support for More Label Info
  • Index Tracks Other Side of Jobs Market
  • Industry Metrics: Domestics up 9%
  • Upcoming Events

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The Wine Analytics Report contains the latest wine industry metrics, market analysis and trends shaping the wine industry. Based on primary databases through Wines Vines Analytics, the monthly report includes analysis and data on U.S. wine sales, grape and wine pricing, winery sales and the wholesale market.
 

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