Settling to Another New Normal
DtC winery shipments continued to normalize in the first half of 2023, remaining above levels seen in 2019 as the channel continued to benefit from the boost delivered by the pandemic. But if much of the boost was delivered by an influx of orders from consumers who couldn’t visit tasting rooms due to public health […]
Inflation Lifts Total Market Value
Channel shifting associated with post-pandemic normalization, evolving demographics and cost of living pressures have made the mass of consumer data challenging to parse for even the most experienced observers. But in a June webinar, Jon Moramarco, editor with Gomberg, Fredrickson & Associates and principal of market research firm bw166, pointed to inflation as having the […]
Industry Metrics: DtC Dips 10%
Value Domestic Wine Sales for 12 months ended June 2023 +6% U.S. wine sales including bulk imports, bw166 Other Wine Industry Metrics for June 2023 (versus June 2022) data: -1% off-premise sales value, NIQ channels -3% on-premise sales (52 weeks ended April 22), CGA by NIQ -10% DtC shipment value, WinesBusiness Analytics/Sovos ShipCompliant -24% Winery […]
New Modern Farming and Winemaking
Marissa Lange is the president of LangeTwins Family Winery & Vineyards and her brother, Aaron, is the vice president of vineyard operations. The fifth-generation siblings manage the wine and grape growing business launched by their father Randall and uncle Brad Lange in 1974. The LangeTwins winery in Lodi, Calif., produces 300,000 cases a year of […]
Upcoming Events
UC Davis – OIV Online Wine Marketing Program: July 17-21 The OIV Wine Marketing Program incorporates all the elements for negotiating the U.S. wine market. Explore practical aspects of labeling, distribution, legal issues and pricing, as well as extensive data on consumer and wine trade trends. cpe.ucdavis.edu International Bulk Wine & Spirits Show: July 25-26 […]