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A Transformed Labor Market

August 2023
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US Wine Sales +5%
Off-Premise -1%
DTC Shipments -3%
Winery Jobs -10%
[12 month change]

Low unemployment and changes in the labor pool from the pandemic are making hiring in the wine industry more challenging than in the past. Trends in the labor market are reflected in the Winejobs Index declining 24% compared to July of last year, while winery direct-to-consumer shipments fell 2.5% by value and more than 11% in volume and off-premise sales tracked by NIQ were flat.

Persistent Challenges for Winery Hiring

Pre-pandemic trends have reasserted themselves over the past 18 months as consumer spending has normalized and the market has stabilized after the disruptions wrought by public health restrictions. Winery hiring is no different, as the first flush of hiring for direct-to-consumer (DtC) roles — primarily tasting room and retail staff — as public health restrictions […]

Survey Finds Raises for Most Roles

After a dramatic rebound in salaries triggered by a competitive recruiting market and the optimism of the early post-pandemic years, the 2023 Wine Business Monthly/Western Management Group Salary Survey Report found a much more modest increase in base average salaries. While 2022 saw a 6.1% increase over the previous year, this most recent survey revealed […]

Industry Metrics: Winejobs Index Down 24%

Value Domestic Wine Sales for 12 months ended July 2023 +5%  U.S. wine sales including bulk imports, bw166 Other Wine Industry Metrics for July 2023 (versus July 2022) data: 0%  off-premise sales value, NIQ channels -4%  on-premise sales (52 weeks ended May 20), CGA by NIQ -2%  DtC shipment value, WinesBusiness Analytics/Sovos ShipCompliant -24%  Winery […]

Diversifying, Investing and Still Jamming

John Anthony Truchard is a Napa Valley native who first learned the business of vineyards from his father Tony Truchard. After studying winemaking at the University of California, Davis, Truchard launched his own vineyard management company in the 1990s and released his first estate wines under his John Anthony Vineyards label in 2003. Several years […]

Upcoming Events

PACK 2023 Awards: Aug. 23 Wine Business will announce the winners of its annual wine packaging design contest in a webinar at 11 a.m. PT. winebusiness.com Winejobs.com Summit: Nov. 14 A one-of-a-kind gathering in Napa, Calif., for HR managers to connect with their peers to discuss current HR topics and learn from industry experts. Seating is […]

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Contents

  • Persistent Challenges for Winery Hiring
  • Survey Finds Raises for Most Roles
  • Industry Metrics: Winejobs Index Down 24%
  • Diversifying, Investing and Still Jamming
  • Upcoming Events

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The Wine Analytics Report contains the latest wine industry metrics, market analysis and trends shaping the wine industry. Based on primary databases through Wines Vines Analytics, the monthly report includes analysis and data on U.S. wine sales, grape and wine pricing, winery sales and the wholesale market.
 

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andrew@winesvinesanalytics.com

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