The omnichannel retail environment taking shape before the pandemic blossomed with the emergence of work-from-home mandates that effectively normalized a way of living, which had been taking shape for years prior. Wine shipments benefitted, with wineries reporting a dramatic rise in web orders as on-site visits declined. The “new normal” was heralded as a break-through […]
Texting to Retain, Grow Sales
“There was this big shift about two years ago,” says RedChirp co-founder Jennie Gilbert of wineries adopting text messaging. At the time, there weren’t many wineries using text messages and those that were used it for simple communications such as reminders about customizing a club allocation or shipping notifications. But then, there was “a complete 180” […]
Few Buyers for Grapes, Vineyards
After the bleak news of California’s weak market for grapes heading into the 2024 vintage, it’s no surprise vineyards aren’t seeing much demand as capital assets, investments or even as a new lifestyle. Classified offers for grapes have hit record-high levels on winebusiness.com as growers throughout California and the West Coast are growing increasingly desperate […]
Industry Metrics: Total Market up 4%
Domestic Wine Sales Value 12 months ended June 2024 +4% U.S. wine sales including bulk imports, bw166 Other Industry Metrics for June 2024 (versus June 2023) data: -4% off-premise sales value, NIQ channels –% on-premise sales (52 weeks ended April 20), CGA by NIQ -15% DtC shipment value, WineBusiness Analytics/Sovos ShipCompliant -32% Winery Job Index, […]
Upcoming Events
UC Davis Wine Marketing Program: July 22-26 Taking place online, or via a hybrid online/in-person option, the UC Davis Wine Marketing Program will help you learn how industry experts create a brand, market and sell wine in the United States. cpe.ucdavis.edu International Bulk Wine & Spirits Show: July 23-24 The seventh annual International Bulk Wine and […]