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Middle Tier Feels the Squeeze

November 2024
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US Wine Sales +4%
Off-Premise -4%
DTC Shipments -4%
Winery Jobs -24%
[12 month change]

The annual top ten list of the leading U.S. wine distributors hasn’t changed much since 2019, but the wholesale market continues to experience a dramatic transformation that has compelled many to change how they do business. Winery direct-to-consumer shipment value plunged during the key month of October as off-premise sales also remained sluggish.

Distributors Downsizing as Growth Stalls

The long-term consolidation among distributors in the U.S. is so well-known as to seem unremarkable now. Thirty years ago, approximately 3,000 wholesalers occupied the middle tier of the U.S. three-tier system; today, WineBusiness Analytics reports 1,068. Conversely, the number of wineries has grown over the same period from less than 3,000 to 11,615. With fewer […]

Top 10 US Wine Distributors

In a difficult year, many distributors erred on the side of caution and focused time and energy on internal development, rather than making risky investments, to come out ahead when the market returns to growth. While some growth may be possible in 2025, many representatives said they see “much of the same” for next year, […]

Industry Metrics: DtC Value Falls 11%

Domestic Wine Sales Value 12 months ended October 2024 +4%  U.S. wine sales including bulk imports, bw166 Other Industry Metrics for October 2024 (versus October 2023) data: -5%  off-premise sales value, NIQ channels -3%  on-premise sales (52 weeks ended Aug. 10), CGA by NIQ -12%  DtC shipment value, WineBusiness Analytics/Sovos ShipCompliant -19%  Winery Job Index, […]

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Contents

  • Distributors Downsizing as Growth Stalls
  • Top 10 US Wine Distributors
  • Industry Metrics: DtC Value Falls 11%
  • Upcoming Events

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The Wine Analytics Report contains the latest wine industry metrics, market analysis and trends shaping the wine industry. Based on primary databases through Wines Vines Analytics, the monthly report includes analysis and data on U.S. wine sales, grape and wine pricing, winery sales and the wholesale market.
 

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