Investing in Social Influence
When the founder of the digital marketing agency Good Things Done Right, Allison Day, first began working with influencers five years ago, many of her winery clients thought using influencers was too experimental. At the start of a new year, that wariness has dissipated and she says her wine brand clients are coming around to […]
Sales Shift Requires Data Security
While wineries were pivoting to direct sales during the pandemic, a parallel shift was occurring on the technology side. Required to embrace online sales platforms in an era of social distancing, managing customer data took on new prominence. But wineries, which often struggled to get existing software to play nice together, found themselves outsourcing management […]
Wine Needs a Fresh Start in 2025
Weighed down by excess inventory and too much supply, the U.S. wine industry is in sore need of an uptick in consumer demand to prevent another year of declining sales. Unfortunately, that reversal isn’t likely but 2025 may see the end of wine’s recent sales declines as trend lines fully normalize from the disruptions of […]
Industry Metrics: Off-Premise Falls 5%
Domestic Wine Sales Value 12 months ended November 2024 +4% U.S. wine sales including bulk imports, bw166 Other Industry Metrics for November 2024 (versus November 2023) data: -5% off-premise sales value, NIQ channels -4% on-premise sales (52 weeks ended Sept. 7), CGA by NIQ -7% DtC shipment value, WineBusiness Analytics/Sovos ShipCompliant -54% Winery Job Index, […]
Upcoming Events
Direct to Consumer Wine Symposium: Jan. 21-23, 2025 Celebrating its 18th year as the leading conference focused wholly on the direct-to-consumer market, the symposium is presented by, and as a fundraiser for, Free the Grapes! This year’s conference will take place at the Hyatt Regency Monterey in Monterey, Calif. dtcwinesymposium.com Unified Wine & Grape Symposium: Jan. […]