AI to Protect and Sell Wine
As another vintage ends throughout California and the rest of the West Coast, growers may have been disappointed in the lackluster grape market but everyone is relieved the recent harvest wasn’t marked by the smoke of wildfires. In mid-October, grape and wine brokerage Ciatti described the spot market for grapes as “intermittent to non-existent.” It […]
RTD Market Growing, Evolving
A shakeout is coming in the ready-to-drink (RTD) beverage category, which now represents 12% of total beverage alcohol sales tracked by NIQ, with $10.7 billion in sales annually — up from $4.7 billion in 2019. The growth has come at the expense of existing beverage categories as RTDs blur lines to attract consumers, who may […]
Industry Metrics: DtC Value up 11%
Value Domestic Wine Sales for 12 months ended October 2023 6% U.S. wine sales including bulk imports, bw166 Other Wine Industry Metrics for October 2023 (versus October 2022) data: -3% off-premise sales value, NIQ channels 0% on-premise sales (52 weeks ended Aug. 12), CGA by NIQ 10.5% DtC shipment value, WineBusiness Analytics/Sovos ShipCompliant -34% Winery […]
Blending AI into Wine
Artificial intelligence is the next technology poised to upend the tradition-bound wine business, which is just now starting to grasp web-based e-commerce. While there are few true AI applications in wine, proponents of the technology argue it has the potential to help wineries better understand their consumers, find the right markets, and possibly even decide […]
Upcoming Events
DTC Wine Symposium: Jan. 17-18, 2024 Presented by — and a fundraiser for — Free the Grapes!, the DTCWS is celebrating its 17th year as the nation’s premier winery DtC sales and marketing conference in Concord, Calif. dtcwinesymposium.com Unified Wine & Grape Symposium: Jan. 23-25, 2024 North America’s largest wine industry conference and trade show at […]