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Total Market Total Reset

January 2025
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US Wine Sales +4%
Off-Premise -4%
DTC Shipments -5%
Winery Jobs -28%
[12 month change]

Five years ago, observers forecasted a long economic recovery from COVID-19, pointing to 2024 as the year when conditions would at last normalize. Yet year-end numbers for the total U.S. wine market suggest an industry still in transition.

Resolved to a Bitter Fight for Share

As the U.S. economy continues to recover from the impact of multiple shocks, there are fresh ones taking shape as a new administration enters the White House. A decade of massive change which kicked off in 2020 still has lots of kick left in it, leaving the wine industry seeking a stable footing. Business loves […]

Number of US Wineries Dips Slightly

The number of wineries in the three West Coast states declined in the past year and winery growth has also slowed in states such as Virginia, Michigan and Georgia that had previously been incubators of dramatic growth. Data on wineries in all 50 states and Canada comes from the WineBusiness Analytics Winery Database, which is […]

Prices up for Key AVAs, Varietals

Data gleaned from the Gomberg Fredrikson & Associates Price Service for the monthly Price Analysis Report showed an uptick in total SKUs as well as average FOB prices across all regions and varietals. Between 2019 and 2023, there was a steady decline in the number of new products added annually to the Price Service. In […]

Industry Metrics: Total Value Gains 4%

Domestic Wine Sales Value 12 months ended December 2024 +4%  U.S. wine sales including bulk imports, bw166 Other Industry Metrics for December 2024 (versus December 2023) data: -7%  off-premise sales value, NIQ channels -4%  on-premise sales (52 weeks ended Sept. 7), CGA by NIQ +13%  DtC shipment value, WineBusiness Analytics/Sovos ShipCompliant -28%  Winery Job Index, […]

Upcoming Events

Direct to Consumer Wine Symposium: Jan. 21-23 Celebrating its 18th year as the leading conference focused wholly on the direct-to-consumer market, the symposium is presented by, and as a fundraiser for, Free the Grapes! This year’s conference will take place at the Hyatt Regency Monterey in Monterey, Calif. dtcwinesymposium.com  Unified Wine & Grape Symposium: Jan. 28-30 […]

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Contents

  • Resolved to a Bitter Fight for Share
  • Number of US Wineries Dips Slightly
  • Prices up for Key AVAs, Varietals
  • Industry Metrics: Total Value Gains 4%
  • Upcoming Events

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About Us

The Wine Analytics Report contains the latest wine industry metrics, market analysis and trends shaping the wine industry. Based on primary databases through Wines Vines Analytics, the monthly report includes analysis and data on U.S. wine sales, grape and wine pricing, winery sales and the wholesale market.
 

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andrew@winebusiness.com

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