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September 2025
It’s not any easier to sell wine in the on-premise sector given the dramatic shift in attitudes toward drinking among young people. An approachable atmosphere and affordable pours on draft, however, can help. Winery recruiting continues to slow as off-premise sales remain consistent if not growing.
August 2025
Wine industry hiring continues to slow as economic anxiety rises with prices driven higher by tariffs that have also curtailed U.S. wine exports. Strong import sales did help the U.S. market grow by 4% in the past 12 months, but the Winejobs Winery Job Index is 30% less than last year.
July 2025
As direct-to-consumer (DtC) sales become even more important for wineries, DtC shipments continue to decline as costs increase, demand weakens, and competition intensifies. Winery hiring also remains slow, yet total US wine market value grew in the most recent 12 months.
June 2025
Total US market value grew in the past 12 months, thanks in part to consumers shifting on price to take advantage of perceived value and quality. Wineries continue to ramp up efforts to connect with younger drinkers as total direct-to-consumer (DtC) shipments declined by both value and volume in May.
May 2025
Just when US wineries need a boost from strong tasting room sales, politics and the economy are conspiring to make it tougher to acquire them while creating more obstacles to the beleaguered global wine trade. Winery direct-to-consumer shipments and off-premise sales declined in April as winery hiring also slowed.
April 2025
As it continues to get harder to sell wine, it’s also growing more expensive to produce and package it. Tariffs will likely continue a dramatic run of cost increases among wine packaging materials. Most of the Industry Metrics declined versus March of last year.
March 2025
The short crop of 2024 will help the wine industry achieve balance but it also reveals how much work remains to be done to balance supply while building new demand. Winery direct-to-consumer shipments declined by value and volume in February as winery hiring activity also appeared sluggish.
February 2025
Add economic uncertainty and political instability to the challenges wine is facing as the headwinds of 2024 have strengthened and new ones have picked up. Mergers and acquisitions transactions may increase this year depending on the interest of buyers and sellers' willingness to take a deal.
January 2025
Five years ago, observers forecasted a long economic recovery from COVID-19, pointing to 2024 as the year when conditions would at last normalize. Yet year-end numbers for the total U.S. wine market suggest an industry still in transition.
