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Wine Analytics Report

Wine Analytics Report

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Current Report

Uncertain Consumers Pursue Value

June 2025

Total US market value grew in the past 12 months, thanks in part to consumers shifting on price to take advantage of perceived value and quality. Wineries continue to ramp up efforts to connect with younger drinkers as total direct-to-consumer (DtC) shipments declined by both value and volume in May.

Tariffs and Tasting Rooms

May 2025

Just when US wineries need a boost from strong tasting room sales, politics and the economy are conspiring to make it tougher to acquire them while creating more obstacles to the beleaguered global wine trade. Winery direct-to-consumer shipments and off-premise sales declined in April as winery hiring also slowed.

Pricier Packaging Can Still Engage

April 2025

As it continues to get harder to sell wine, it’s also growing more expensive to produce and package it. Tariffs will likely continue a dramatic run of cost increases among wine packaging materials. Most of the Industry Metrics declined versus March of last year.

A Painful, Necessary Correction

March 2025

The short crop of 2024 will help the wine industry achieve balance but it also reveals how much work remains to be done to balance supply while building new demand. Winery direct-to-consumer shipments declined by value and volume in February as winery hiring activity also appeared sluggish.

A Glut of Grapes and Wineries

February 2025

Add economic uncertainty and political instability to the challenges wine is facing as the headwinds of 2024 have strengthened and new ones have picked up. Mergers and acquisitions transactions may increase this year depending on the interest of buyers and sellers' willingness to take a deal.

Total Market Total Reset

January 2025

Five years ago, observers forecasted a long economic recovery from COVID-19, pointing to 2024 as the year when conditions would at last normalize. Yet year-end numbers for the total U.S. wine market suggest an industry still in transition.

Tech Trends: New Tools to Engage and Drive Sales

December 2024

The U.S. wine market is on pace for a further decline in 2024, but the pandemic hangover that brought regular volume losses may finally be coming to an end. New technology continues to offer novel ways to connect with vital consumers while also leaving companies exposed to an ever-growing risk of cyberattack.

Middle Tier Feels the Squeeze

November 2024

The annual top ten list of the leading U.S. wine distributors hasn’t changed much since 2019, but the wholesale market continues to experience a dramatic transformation that has compelled many to change how they do business. Winery direct-to-consumer shipment value plunged during the key month of October as off-premise sales also remained sluggish.

Off Premise: Slumping Sales, Tighter Shelves and Scant Growth

October 2024

Retail wine sales continue to decline compared to last year but there is some hope that the end of this year may bring a new baseline and an end to the post-pandemic market normalization. Winery direct-to-consumer shipment value in September was even with last year as winery recruiting slowed.

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About Us

The Wine Analytics Report contains the latest wine industry metrics, market analysis and trends shaping the wine industry. Based on primary databases through Wines Vines Analytics, the monthly report includes analysis and data on U.S. wine sales, grape and wine pricing, winery sales and the wholesale market.
 

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Andrew Adams, Editor
584 First St East, Sonoma CA 95476

andrew@winebusiness.com

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