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May 2023
Despite muted domestic sales growth complicated by post-pandemic channel shifting, the status of the U.S. as the world’s most attractive wine market continues to grow. In the most recent Industry Metrics, the total market grew in the past 12 months as winery direct-to-consumer shipments fell by both value and volume in April.
April 2023
As the wine industry continues to settle in to new, post-pandemic normal premium sales are slowing while wines in larger format packaging and other alternatives have regained some momentum. In the latest Industry Metrics, winery recruiting slowed compared to the previous year while winery direct-to-consumer shipment value also declined and off-premise sales remain flat.
April 2023
As the wine industry continues to settle in to new, post-pandemic normal premium sales are slowing while wines in larger format packaging and other alternatives have regained some momentum. In the latest Industry Metrics, winery recruiting slowed compared to the previous year while winery direct-to-consumer shipment value also declined and off-premise sales remain flat.
March 2023
Following the third consecutive, lighter than average crop in California, ongoing concern about lackluster consumer demand has the state’s largest wineries waiting on additional grape purchases although buyers have remained active for fruit from coastal regions and some parts of the interior.
February 2023
As interest rates rose and sales growth slowed, mergers and acquisitions in the wine industry cooled over the past year. Winery direct-to-consumer shipments increased 3% by value in January as total consumer spending on wine increased 6% compared to last year.
January 2023
The total value of the U.S. wine market grew 6% over the past year to $83.5 billion, led by a rebounding on-premise sector. As sales normalize at a new, higher baseline than before the pandemic, wine faces multiple challenges. In the latest Industry Metrics, winery direct-to-consumer shipments declined by both value and volume in December yet total consumer spending on domestic wine increased 9% compared to last year.
December 2022
While on-premise and domestic table wine sales led growth of the total U.S. wine market to more than $83 billion in the past 12 months, retail sales and direct-to-consumer shipments fell by both value and volume in November. Softening consumer demand, economic pressure and consolidation among retailers are prompting wineries to find new ways to maintain sales within the off-premise market.
November 2022
Technology has taken center stage in the wine industry over the past three years, helping businesses improve internal processes but also reach a consumer confined by pandemic-related restrictions to working from home.
October 2022
The direct-to-consumer market remains a small but vital slice of total U.S. wine sales and a source of invaluable consumer engagement with less of the competitive pressure of the total beverage alcohol market. DtC shipments in September were flat by value and down 5% by volume, while on-premise sales provided the majority of growth for U.S. wine overall.
